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A new view of marketing

  • Marketing is not something you do to customers; it's a service you do for customers – the service of helping them make the best decisions more easily.

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Books

This blog has moved!

  • Our New Home:
    I have moved this blog to my home Web site, where I can more closely integrate it with other content, such as my "Live Books." Please visit us at: http://mnav.com/blog

« A Great Word-of-Mouth Campaign makes it easy, simple & fun for the customer | Main | Word of mouth kills US auto industry »

October 30, 2008

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