This blog has moved!

  • Our New Home:
    I have moved this blog to my home Web site, where I can more closely integrate it with other content, such as my "Live Books." Please visit us at: http://mnav.com/blog
My Photo

A new view of marketing

  • Marketing is not something you do to customers; it's a service you do for customers – the service of helping them make the best decisions more easily.

Enter your email address:

Delivered by FeedBurner

Email this feed

  • Get new posts by email
    Enter your Email


    Powered by FeedBlitz

This blog has moved!

  • Our New Home:
    I have moved this blog to my home Web site, where I can more closely integrate it with other content, such as my "Live Books." Please visit us at: http://mnav.com/blog

« Windows applications on Macs without Windows | Main | A Hilarious Spoof on Word-of-Mouth Marketing »

January 13, 2007

Comments

Matt Rowley

George - Completely agree with your point of view on the tactics vs strategy.

Last week I presented at IWOMC in Amsterdam and had exactly the same experience, which you can read about here: http://futureofpharmamarketing.blogspot.com/
I wonder what we can do to turn this around?

As a seasoned WoM campaigner it must be a killer to see WoM finally get some space, but for that space to be taken up with noise on tactics!

The comments to this entry are closed.