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A new view of marketing

  • Marketing is not something you do to customers; it's a service you do for customers – the service of helping them make the best decisions more easily.

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This blog has moved!

  • Our New Home:
    I have moved this blog to my home Web site, where I can more closely integrate it with other content, such as my "Live Books." Please visit us at: http://mnav.com/blog

« Interesting alternative views of word-of-mouth marketing | Main | Example of How to Promote a WOMworthy Product Via Word-of-Mouth Marketing: AeroPress »

November 01, 2006

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