Told You So

Told You So: "Told You So I hate arrogant titles like this one, but I have been shouting about the coming implosion of Big Pharma for several years. Well, it's here. Consider these three factoids from, again, Forbes: In the last 3 years big pharma have laid off 70,000 folks. Pfizer, Merck, Bristol-Myers Squibb, and Schering Plough have lost $394 billion in market cap in the last 5 years. And, as biotech adds muscle, Amgen and Genentech are on a trajectory to pass Merck in sales by about 2009. (More on 'told you so.' As the industry began to stagger, the defense mounted by most of the 'premier' players was ... you guessed it ... major mergers.) Posted by Tom Peters | Comments? The Tom Peters Weblog 3/9/06 12:00 PM"

(Via The Tom Peters Weblog.)

They would tell you that this is because of the pipeline drying up somewhat. It is really due to the companies spending more and more on marketing that works less and less. They need to do even more with physician-to-physician marketing. See my Open letter to Pharmaceutical CEOs.

George Silverman
Word-of-Mouth Marketing Speaker and Consultant
Author, The Secrets of Word-of-Mouth Marketing
www.mnav.com      wordofmouth.typepad.com

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