GM revises 2005 loss to $10.6 bln after charges - Mar. 16, 2006

GM revises 2005 loss to $10.6 bln after charges - Mar. 16, 2006:
GM revises '05 loss $2 billion higher
The automaker says actual losses were $10.6 billion; company also says it will delay its annual report due to an accounting error.

March 16, 2006: 7:27 PM EST

DETROIT (Reuters) - General Motors Corp. on Thursday revised its loss for 2005 to $10.6 billion, $2 billion more than initially reported, due to charges associated with its restructuring, the bankruptcy of its former subsidiary Delphi Corp. and its finance arm GMAC.

Over 10 Billion dollar loss last year! See what happens when you: don't thrill the customer, engage in hype marketing and lose the WOM battle? See what happens when your top executives get a new car every few months and never have to get regular maintenance -- let alone repairs -- at a regular dealer? See what happens when what you experience is totally different from what your customer experiences?

See what happens when you follow Jack Trout's advice and rely on advertising to tell your positioning story? You know, the one that no one listens to, or that no one believes?

George Silverman
Word-of-Mouth Marketing Speaker and Consultant
Author, The Secrets of Word-of-Mouth Marketing
www.mnav.com
wordofmouth.typepad.com

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