Very interesting question posed on this blog:
HELLO, my name is BLOG: The most important word in marketing is...:
My answer:
TRUTH
In Marketing, which has become synonymous with hype? Yes. The Truth, compellingly told, is most of what you need. You 'rig' the game by having a product that is WOMworthy, remarkable, outstanding, outrageous, unusual, chatworthy, or just plain good. Then you only have to tell the truth in an interesting way, usually a story. Then you tell the truth about yourself. That's called Authenticity (See John Moore's comment on same blog).George Silverman
Word-of-Mouth Marketing Consultant
Author, The Secrets of Word-of-Mouth Marketing
www.mnav.com
wordofmouth.typepad.com
