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« Ford plans "restructuring" | Main | Does Advertising kill WOM? »

August 25, 2005

The EDEO (Employee Discounts for EveryOne) Epidemic

A brilliant post on employee discounts. See my post on the Ford restructuring also.

The EDEO Epidemic: "

Brand_autopsy_discount_detox_center_5

The Center for Marketing Disease Control & Prevention (CMDC&P) has just declared a Marketing Epidemic.

The Employee Discounts for Every One (EDEO) marketing virus is no longer contained to just automakers. CMDCP Fields Agents have reported numerous employee discount virus outbreaks affecting national, regional, and local retailers. The widespread outbreak of the EDEO marketing virus has forced the CMDC&P to declare a marketing epidemic.

Link for full article.

on August 25, 2005 in Word-of-mouth Marketing |

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