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A new view of marketing

  • Marketing is not something you do to customers; it's a service you do for customers – the service of helping them make the best decisions more easily.

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« Pharmaceutical Marketing Tachyphylaxis | Main | Open letter to Pharmaceutical CEOs »

August 12, 2005

Comments

Justin Foster

George - Excellent article. I have posted it on my blog at www.bluelineresults.com/agencyunderground.

Jenny

Well then you have a really strong product or service. Now channel the marketing around the responses or behavior of the customers. Tailor communications or promotional channels around behaviors to further engage the customer. Thank, recognize, and reward the advocates and reverse the sales or support process to reengage the upset or unsatisfied customer. Take a step back and learn as much about the product or service as they do from their perspective. - Spend a day as a customer of your company.

Lewis Green

George, you are right on target! But will we respond to the new marketplace or will we be too afraid to change the way we do things and, oh, by the way, tell the CEO the Company needs to reinvent itself--again? When I approach my clients with this concept, most recognize the truism but still want to do the same old marketing things. Some, fortunately for them and for my firm, get it and address it.

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