Here’s an excellent example of making decisions easy for the customer, mostly through Word-of-Mouth Marketing.
I just got this email from an architect friend who also has a Ph.D. in Environmental Psychology, so I paid attention.
I haven't made up my mind yet. But I sure love bold problem-solving and a guy who will put his money where his mouth is. Regardless of where you stand on this, you've got to admire a really well-done WOM campaign!
Study this campaign, and follow it as it progresses. if it works, it will change the world and compress what would have taken 50 years into only a few. Can you incorporate these elements into your campaign? Don’t be so quick to say that you aren’t a famous billionaire. There are elements here that you can use.
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I encourage you to watch the video and join the "Pickens Plan Army" (no costs).
This guy has the clout and ambition to make alternative energy a real option for the US in the near future.
We all need to support this and every effort to get away from foreign oil ASAP.
Date: Mon, 27 Oct 2008 08:49:03 -0700
Subject: 60 Minutes and the Pickens Plan
Last night 60 Minutes did a segment on our plan. If you didn't see it, click here to watch. Be sure to send the link to your friends. I think it does a good job of describing the plan and will help us get more members in the army.
- Pickens obviously did something right to capture the email addresses of high-level people like my friend and got his permission to send emails.
- He had a vision, something different, something lofty.
- He became the face of it.
- He invested emotionally as much as financially, and shows it.
- That passion is contagious.
- They motivated high level people to send it out to their friends.
- They made their product/product category into a “cause.”
- They got the implied endorsement of 60 Minutes.
- He sends short, personal emails, asking for pass-along.
- He asks for specific actions, but keeps it simple and easy.
- In fact, at every step he makes the complex simple, easy and interesting.
The list goes on and on.
Assuming that the technology is sound, this is a winning campaign.