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A new view of marketing

  • Marketing is not something you do to customers; it's a service you do for customers – the service of helping them make the best decisions more easily.

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« David Pogue wonders about the Macintosh Surge | Main | Word of Mouth -- without words and without mouths! »

March 22, 2008

Comments

Simon

Nice post. For me, keeping an eye of whether a respondent's answer is their true one or one that has been shaped by the social norms of the group.

But as you rightly point out, answers are only one element of the wider communication that needs to be analysed
Simon

Patrick

Good day sir. I just wanted to let you know that I like your site. Very informative and useful. Also, I like how this article contains tips on the more personable aspect of e-commerce and web marketing. Kudos sir and keep up the good work.

Shell Smith

Thank you for your excellent points. I have been doing a lot of research about customer service (and focus groups), and this information has been some of the best I have found. I also found this survey (www.mshare.net/aboutus-quiz.html) very useful. It has some similar ideas as your site. I hope you find it interesting. Thanks again for all the great information.

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This blog has moved!

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