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A new view of marketing

  • Marketing is not something you do to customers; it's a service you do for customers – the service of helping them make the best decisions more easily.

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« Beware the Oracles | Main | 16 Questions to ask yourself when listening to customers »

January 25, 2008

Comments

Lee Rodrigues

I couldn't agree more. Microsoft introduced a new system that was worse than the old one. I coach people everyday in their transition to Apple, and I've yet to see someone switch back.

Either Microsoft will listen to their users, or they will continue to hemorrhage customers and cash.

Lee

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