Content rules. You still have to have a big idea, differentiate it in a meaningful and beneficial way and have a product that is extraordinary in a way that people will talk about. Then you analyze the decision process, find the blocks and encourage people to talk about the things that are holding people back. People who don’t keep this in mind are going to get the wrong ideas about word of mouth from the upcoming WOMMA WOMBAT conference. They are going to get over-whelmed by techniques and lose the substance. I’m about to post some ideas for how to sort it all out. Stay tuned.
Word-of-Mouth Marketing Consultant
Author, The Secrets of Word-of-Mouth Marketing