I have expanded and moved this blog to my home Web site, where I can bring you a broader range of content: “Live Books” and articles on great products, marketing, life, magic, and surprising issues.
More, more easily
Each post on the blog will then appear in its appropriate place in one of the books or articles I’m writing. You can participate by asking questions or making comments — even contributing your own stories or thoughts.
You can view various issues in a variety of ways: in blog form, in the books and articles they are forming, and by category and tags. So, for instance, you will be able to click on “Word-of-Mouth Examples” and see the examples collected into one place, or “tricks and tips” to see practical suggestions, or “theory” to read about broader thoughts and principles.
I’ve long found this “Word-of-mouth Marketing” blog to be too constricting, both in its scope and in its structure. I’ve found myself asking myself too often, “How do I justify putting this in a self-described ‘Word-of-Mouth Marketing’ blog?” Too often, I’ve decided I couldn’t, and didn’t.
Beyond Word of Mouth
Word of Mouth is a subcategory of something much more important: making decisions easier, or “Decision EZification.” As I’ve said, “Marketing is not something you do to customers; it’s a service you do for customers — the service of helping them make better decisions more easily.” Word of mouth is simply one way —the most powerful way — to make decisions easier.
On this blog, I keep bumping my elbows and head against my self-imposed Word-of-Mouth limitation.
I also realized that not only my blog, but my entire home web site was too limiting, while its structure was becoming increasingly confusing as I added content. My problems were reflective of the problems that we’re all dealing with: how do we deal with increasing amounts of information without collapsing into chaos, weighed down by the increasing complexity of our structures and the exponentially increasing amounts of content?
I needed a way to bring you a wide variety of interrelated information in a a useful, easy, simple and elegant way, while encouraging, feedback, cooperation and contribution.
Once I defined the vision, I discovered that solutions are readily available. Content Management Systems (CMSs), created by the Mass Cooperation and word of mouth movements, had now matured to a point that I could actually use them directly without hiring a team of programmers.
As we experience the amazing Information Revolution together, I hope to be able to bring you unique perspectives and insights into what is going on and how to deal with it more effectively.